Be a part of ASCEND Circle
I help you create structure, and hold you accountable, to reach your goals together with a committed group of like-minded entrepreneurs.
Do you recognise yourself in this?
Being an ambitious leader or entrepreneur means facing unique challenges every day. Many people feel overwhelmed by demands, uncertainty in prioritizing, or the loneliness of making big decisions. Perhaps you feel that work often takes over at the expense of your health, relationships, or long-term goals. Whatever challenges you face, ASCEND Circle is all about turning these obstacles into opportunities. Here are some common challenges we help our members address:
What you will achieve through
ASCEND Circle
Through ASCEND Circle, you'll not only create solutions to your biggest challenges but also a clear direction for the future. By being part of the program, you'll have the opportunity to build success in a supportive environment with like-minded entrepreneurs and leaders. You will be given the tools to improve relationships, increase productivity, and create long-term strategies for sustainable growth. The result? A clearer, more focused, and balanced version of yourself, empowered by the power that comes from growing with others who share your ambition. Here are some examples of what our members have achieved:
Here's how it works:
A clear path to success
The ASCEND Circle provides you with a proven process for creating real change. As an ambitious leader or entrepreneur, you know that success requires more than just hard work - it's about the right strategy, structure, and support. That's why we've created a program based on 12 powerful modules that will help you free up time, strengthen your leadership, and build sustainable habits. Through a combination of clear guidance, community, and practical tools, we take you step by step from insight to action. Here's how it works:
STEP 1
Book your place and get started
Click on the button to fill in the application and secure your place in the ASCEND Circle. Once the application is approved, and the program is paid for, we will book a first introductory meeting. Here we set the foundation for your journey towards clearer goals and real results.
STEP 2
A clear plan and concrete guidance
During our first meeting, we dive into your biggest challenges and opportunities. Together, we create an individualized strategy to help you structure your time, strengthen your leadership, and build sustainable practices – all with the support of your peer group.
STEP 3
Grow together with
like-minded people
You'll be part of an exclusive community where we meet regularly for group coaching, inspiring insights and practical exercises. You'll get powerful tools and feedback from both me and your fellow members, allowing you to take steps forward faster than you ever thought possible.
STEP 4
Results that make a difference – personally and professionally
After 6 months, you have not only achieved your goals but also built new, sustainable habits. You've boosted your confidence, found work-life balance, and become a better leader and role model. This is not just a coaching journey – it's a transformation.
The journey that inspired ASCEND Circle
When I was 12 years old, my life changed forever. I still remember the feeling of powerlessness when my mother suffered a massive stroke. It was an event that shook my world to the core – but it also awakened in me a strong desire to support others in their most difficult moments.
Life after this became a series of trials. I faced a series of personal and professional setbacks – a crashed marriage, and financial crises that finally led to personal bankruptcy. I hit rock bottom several times, and despite my hard work, it felt like I was constantly starting over, without making any real progress.
It was in these moments that I realized something crucial: I was not alone. Many high achievers face similar challenges. Ambition is a blessing, but without the right support and structure, it can become overwhelming. What was really missing in my own life – and what I saw others needed – was clarity, balance, and accountability to achieve sustainable success.
The ASCEND Circle program was born out of this realization. I created the program to give high-performing entrepreneurs and leaders not only the tools but also the community, to navigate their lives and careers successfully. By bringing like-minded people together in a committed group, we can share experiences, create solutions, and grow together.
With over 15 years of experience in business development, and with successes in several industries, I have helped individuals and companies reach their full potential through coaching, consulting, and innovative strategies. Now I'm passionate about using this experience to help you balance your ambitions and well-being – while reaching new heights in both work and personal life.
Wherever you are today, my belief is the same; no one should have to choose between success and well-being. With the right support, it is possible to reach your biggest goals without losing yourself along the way.
What previous clients have to say about working with Mats
ASCEND Circle is an opportunity to grow together with like-minded entrepreneurs, and my way of coaching, supporting and creating structure has already made a difference for many former clients and partners. Here's what some of them have to say about their experience of working with me and my methodology.
"Mats is an amazing person with endless energy that is contagious. He sees your potential and helps you grow through clear structure and committed support. Mats makes you take responsibility for your own development, and his energy motivates and inspires you to take the next step. Having Mats by your side, both in personal conversations and in personal development, is a pure joy."
JARAND THOMASSEN
ICA Sverige AB
"Mats' coaching and the structured, rewarding group meetings helped me take big steps toward realizing my business vision. I highly recommend his programs and events to any entrepreneur who is ready to realize their goals."
EMMA CEDERGREN
Livsfabriken AB
"Mats has helped me enormously in the development of my business. Through his coaching, we were able to increase our social media quality and frequency while reducing our workload. In addition, I have been able to reduce my working hours without reducing my salary, thanks to his help in restructuring and streamlining our processes. Mats is a dedicated coach with extensive knowledge in business development, entrepreneurship, and marketing."
JESSICA PETTERSSON
FöreningsKraft AB
"Mats is a coach with an unerring presence. His ability to structure and guide, whether it's business strategies, AI automation, or personal health goals, is outstanding. Above all, his persistence in wanting my best and holding me accountable is what really makes the difference. If you are an entrepreneur, manager, or influencer who wants to do more, help more, and do a lot without losing focus, Mats is the right person for you!"
JOSEF NILSSON
Paketeringscoachen AB
"Before I started working with Mats, I was stuck in old patterns and frustrated that my business was not evolving. With his strategic guidance and support, I was able to break free, streamline my processes, and create a clear path forward. Now I feel more focused and confident than ever. Mats' commitment and expertise was exactly what I needed to take my business to the next level."
JAROMIR ZAORAL
Författare och Fotograf
FöreningsKraft Case Study
After working with Mats, Jessica was able to:
Increase the quality and frequency of her social media presence without having to hire additional staff.
Make strategic changes that saved time and increased company profitability.
Reduce her working hours while maintaining the same salary.
"Mats has been invaluable to my business development. His practical tips and clear strategy have made a huge difference. I can highly recommend him!"
Transparent pricing
An investment in your success
Price for ASCEND Circle:
48 000 SEK excl. VAT
When you choose to join the ASCEND Circle, you are making an investment in your future, both professionally and personally. It's not just about setting goals – it's about achieving them, without sacrificing balance or well-being.
To put the price in perspective, I also offer 1:1 coaching for entrepreneurs who want a completely customized experience. The individual coaching program, ASCEND Elite, an investment of 260 000 SEK excl. VAT for 12 months of one-on-one coaching. With ASCEND Circle, you get the benefits of working in a committed group of like-minded people, while getting the same structure and accountability at a fraction of the price.
What’s included in ASCEND Circle?
6 months of group coaching with like-minded entrepreneurs: Benefit from networking and community.
Structured accountability: Regular check-ins to keep you on track.
Tools and resources: Tools, templates, exercises and materials to help you reach your goals.
Personal Coaching: Get one 60-minute one-on-one coaching session whenever you feel the need.
What is the cost of not investing?
Continued uncertainty and stagnation.
Missed opportunities for growth.
Continued stress and work-life imbalance.
It's not just about the price - it's about the value of living your best life.
Your peace of mind is my priority
I am absolutely convinced of the value of ASCEND Circle and the results you will get from it – so much so that I offer a 100% Customer Satisfaction Guarantee.
How does the guarantee work?
If, after attending the first group meeting, you feel that ASCEND Circle is not right for you, all you have to do is let me know within seven days. You will receive a full refund – no questions asked. If you then choose to continue, the guarantee means that I will work with you until you see results, in the unlikely event that it takes longer than the length of the program.
Why do I offer the guarantee?
Because I want you to feel confident in your decision to invest in ASCEND Circle. I know how valuable the program is, but I also understand that it should feel right to you. This is an investment in your future, and I want you to be sure that you are getting the maximum benefit from your time and money.
What does this mean for you?
No risk: You can try the program without financial worry.
Maximum value: I've designed the program to deliver real results, and the guarantee is my way of showing you how confident I am in this.
Your trust is essential: I want to build a long-term relationship with you that is based on transparency, security, and long-term success.
Take the plunge with full confidence
With this guarantee, you have nothing to lose and everything to gain. Your journey to success starts here – with complete peace of mind and my support every step of the way.
Frequently Asked Questions
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Answer: An accountability coach is your dedicated partner in success – someone who keeps you focused, motivated, and on track with your goals. Through regular check-ins, guidance, and personalized support, an accountability coach helps you break through obstacles, stay committed, and achieve results faster than you could on your own.
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Answer: My coaching and mentorship programs offer two distinct formats: Ascend Elite and Ascend Circle.
Ascend Elite is a VIP experience, mentorship program with weekly one-on-one sessions to review your progress, set clear goals, and plan actionable steps. We also meet quarterly for in-depth reviews, including personalized feedback and strategy adjustments to keep you on track.
Ascend Circle, on the other hand, is a group coaching program that provides a collaborative environment with weekly sessions, allowing you to gain insights and support from like-minded peers. Both programs include access to our exclusive online community, Ascend Tribe, and are designed to provide the accountability and guidance you need to reach your goals.
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Answer: What sets my coaching apart is a unique blend of structured accountability, personalized support, and the tools to create the time required to create your new lifestyle. Unlike traditional coaching, my approach ensures that you don't just set challenging and inspiring goals, but that you are actively helped to achieve them with ongoing guidance, strategic adjustments and a commitment to your long-term growth.
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Answer: Most clients experience clarity of direction and goals after just 3 weeks, and can see real differences in terms of time saved after just over a month. In addition, you are guaranteed to start experiencing positive changes in focus, productivity, and overall mindset shortly thereafter. By actively participating in our weekly sessions and applying the strategies we develop together, you can expect to see significant progress toward your goals in a very short time.
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Answer: I work with high-performing entrepreneurs, executives, professional athletes, creatives and other industry leaders who are driven to elevate their performance, become more efficient and productive, achieve sustainable growth and maintain a balanced and fulfilling life. My clients are those who strive for excellence but seek the right guidance and accountability to take them further.
Often my clients feel they have too much to do or a lack of time. It can also be a lack of structure, or clarity about their goals, or the way forward. They often feel that they have “ADHD tendencies”, or diagnosed ADHD with lack of focus as their biggest Achilles heel. Many have a tendency to procrastinate and put things off until later. One of the things I hear most is that they would need someone to help them hold themselves accountable for accomplishing what they set out to do (i.e. “help them to hold themeslves accountable”).
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Answer: The investment for Ascend Elite in 2025 is 260'000 SEK. This equals to either $24’400, or €23’300, or £19’300.
For Ascend Circle the investment is 48'000 SEK. This equals to either $4’300, or €4’200, or £3’500.
All prices are excluding VAT.
Installments are available according to the following arrangement:
- Ascend Elite in 10 installments of SEK 26'000, or one payment of SEK 221'000, which corresponds to a 15% discount. This equals to either 10 x $2’440, or €2’330, or £1’930, or one payment of either $20’740, or €19’805, or £16’405, which corresponds to a 15% discount.
- Ascend Circle in 2 installments of SEK 25,000. This equals to either 2 x $2’200, or €2’150, or £1’800.
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Answer: Ascend Circle clients typically experience significant personal and professional growth. You can expect to see a clearer vision of your goals, improved focus and productivity, and a greater sense of balance between your work and personal life. My approach ensures that you don’t just set goals – you achieve them, supported by tailored strategies to suit your unique circumstances. Many clients also report enhanced leadership skills, better functioning teams, better decision-making, and a deeper sense of fulfillment in their personal lives. Because this program is long-term, you’ll see sustained progress and results that continue to evolve over time, creating impactful lasting change. You can expect at least 40 hours back in a typical working month, in many cases more!
Still wondering if Ascend Circle is for you?
Coaching is not for everyone, but it may be just what you need to reach the next level in your business, or in your life. Do you recognize yourself in one or more of these points?
You've achieved significant success but feel stuck, overwhelmed or unsure of your next step.
You want to excel professionally without sacrificing your personal life, health or relationships.
You are ready for a fresh perspective and personalized support to overcome your current challenges.
You're looking for a long-term, committed partnership with a coach who understands your unique goals and aspirations.
If this sounds like you, or you still have questions you'd like answered, let's schedule a short 20-minute call to explore if and how we can work together. It's an opportunity for you to connect and determine if my coaching is right for your journey. Whatever the outcome, you will leave the call with new insights and greater clarity about your next steps.
Click the button below to get to my calendar where you can book a time for a call.